Did you know that prospective customers judge how well you run your business before they even set foot inside? Curb appeal can not only help you remain loyal to your brand, but help your commercial building stand out among others in the neighborhood. Often businesses have direct competitors on the same stretch of road, which is why it’s more important than ever to hire a commercial painting contractor and pick the right exterior building colors.
Choose Light Paint Colors
Light exterior paint colors help your signage pop from the road so customers are able to find your business easier. Don’t be that business that decided obnoxious highlighter yellow was their color. While people will notice your building, they won’t think very highly of you. The bright paint colors also distract people from noticing your business signage, which is what you want people to remember the most.
Commercial paint colors should be chosen based on your brand, target audience, and functionality. For example, light paint colors are able to reflect some of the sun’s rays so you don’t have to pay as much for heating and cooling. Save the bold colors for architectural features like trims and doors for that extra pop of color.
Consider Your Target Audience
What’s the age range for your target audience? People from different age groups respond to colors differently. For example, muted colors might be a good choice for older generations while bold colors appeal to youth. An exterior painting contractor can help you pick from the latest color trends for commercial buildings.
Use Color Associations
Color associations are more powerful than you think and many companies are already using them to subtly influence their target audiences. For example, the McDonalds logo uses red and yellow. While red has been said to stimulate hunger, yellow is associated with playfulness and optimism.
Why not use the same color theory principles for your own business? Think about the kind of services you offer and your target audience to find the right exterior paint colors for commercial buildings. Different companies will want to come off as a certain way to customers depending on their brand.
Check with City for Historical Neighborhoods
Before falling in love with industrial building color schemes, check with the city to see if your business is in a historical neighborhood. To protect the historical integrity of certain buildings, the city will only allow certain exterior paint color schemes. This can seriously mess with your plans if you had dreams of rainbow colors. Commercial building maintenance doesn’t have to be boring when you hire a commercial painter.
The commercial painters at New Look Painting are dedicated to helping customers improve the curb appeal of their commercial buildings. If you are interested in learning more about our commercial painting services or our exterior painting services, give our Grand Rapids painters a call at (616) 532-3300.